According to research, you only have 50 milliseconds to make a good impression on your visitors. This means that to have happy customers, you have to have a good visitor sign-in process.
However, there are a few ways that you can improve the visitor experience.
Keep reading, and we’ll break a few of them down for you.
Invest in a Visitor Software
One of the first things you should do is invest in good visitor management software to streamline the entire process as much as possible. However, before you invest in any of the software, consider what you want out of the system.
Some of the factors you’ll want to consider before deciding is how many visitors you expect to see on a daily basis. Then, figure out how you want to manage the visitors who do come. For example, are you accepting them on a first-come, first-served basis or by appointment only?
Once you’ve decided on that, figure out what type of information you’ll need to collect from those visitors. For example, are you collecting their name and the company they work for? Do they have to sign an NDA or provide any other information for security reasons?
You’ll also want to make sure that the information is stored in a safe and secure way, especially when you’re handling precious information. You should read reviews and features of the software before you invest in it.
Keep in mind that some systems are cheaper, but they may not include all of the features you’ll need. There are also some products that will present themselves as a management system, but you need to ensure that the system will work with all of your requirements and previous applications.
Before you invest in a management system, make sure that you get a free trial as well.
Have Visitors Pre Register
One of the ways you can make your visitor sign-in process easier is by having people pre-register. This will start before they even walk in the door of your business.
You can invite visitors to information about their appointment or meeting, along with directions on how to get to your business. You can also ask them for some important information that can be filled out ahead of time.
Keep in mind that the communication you have with them beforehand will determine how the experience will go when visitors get to your building. The email can be branded and professional so that customers will already have a positive experience with your company and be in a good mood when they get to your business.
Provide Something for Visitors to Do
Some research has found that if you give people something to do while they’re waiting, their wait will feel shorter. So make sure that you give them something to do if they’re going to be waiting for a while; this will make them less irritable as well.
You could try offering snacks or refreshments, for example. You could even guests a password to the WiFi so that they can do something on their own phones.
You can also leave magazines, books, or tablets in the waiting rooms for guests to use. You may also want to have TVs playing in the waiting room to keep guests entertained.
You can also promote your business’s branding by including marketing materials, like newsletters or brochures.
Be Quick and Efficient
When visitors first walk into your business, your reception area will need to deal with a lot of information, and it can make it difficult to get visitors in and out of your office.
You can try and automate as much of the process by sending all of the information beforehand. You can also have tablets or other hardware where people can check-in. For example, they could take a picture with a tablet and then have the printer automatically print out a badge for them if necessary.
You can also use this software to automate approving IDs. This will ensure that all the visitors who are there are cleared to be there, and it also won’t create large lines of people waiting to check-in.
Have a Professional Lobby
As soon as people walk into the door of your business, you need to make a good first impression. Have a professional lobby that’s clean and updated. It should also be well-lit to make it seem welcoming and inviting.
If you have employees that are going to be working in the lobby, make sure that they understand how important of a role they have in greeting visitors and providing a great experience.
Have a Good Check-Out Experience
The check-out experience is just as important to leave a good lasting impression. Plus, having the check-out experience will invite your visitors to come back.
You can also ask them how their experience was and help them figure out how to exit your building if you have a large business.
You may also want to give them some branded swag before they leave. This will remind them of the great experience they had so that they come back. When you end a visit on a great note, then it will reflect greatly on your company, team, and brand.
Discover More About How Companies Can Improve the Visitor Sign-In Process
These are only a few things to improve the visitor sign-in process, but there are many other factors to consider.
We know that running a business can be stressful, but we’re here to make it a little bit easier for you.
Check out our website to learn more about how we can improve your sign-in process.